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About Us

Who is MaruMaru Hawaii?

We are two sisters born and raised in the small town of Hilo, Hawaii. The pic above was from 2014 when we just happened to be pregnant at the same time. Tania's on the left and Kara's on the right. And yes, we know we must have looked like a waddling comedy show when we were together. And no, we didn't plan the matching outfits in this pic OR the matching pregnancies, but somehow we did manage to give birth only two days apart! :p

What is MaruMaru Hawaii?

As new mommies, we were always looking for fun local stuff for our kids to wear. We quickly realized that there wasn't a whole lot of cute apparel that reflected our "local Japanese/Hilo" upbringing, so we decided to start making our own keiki tees! Many of our shirt designs are based around local words or phrases commonly used in Hawaii, and many that are specific to our quirky hometown of Hilo. So while we don't expect everyone to understand it, if you did grow up with us, or anything like us, you'll totally feel the nostalgia! :) We also have other designs based off our crazy kids and experiences as new moms. And the rest of it, well, we just thought it was plain funny. Haha!

We also love love love kid accessories! It just completes an outfit to have a cute hat or adorable headband on your little one! So we picked out a few of our favs and are excited to share them with you too!

Where is MaruMaru Hawaii located?

We are located in Hilo, Hawaii. If you're not familiar with Hawaii, bust out a map right now. In fact, we'll make it easier for you - click here. The state of Hawaii is made up of eight islands. Hilo is located on the east side of the biggest island, literally referred to as "Big Island". (Ya I know that must sound pretty generic. haha!) It's also called "Hawaii" but that gets confusing too.

And just to make it, we don't all live in grass shacks in Hawaii. And we also don't wear coconut bras and drink lava flows all day. :p

How did we get the name MaruMaru Hawaii?

We get asked this question a lot. The answer is simple. Our maiden name is Ishimaru. "Maru" translates to "circle" in Japanese and when you put two circles together, it looks like an infinity symbol. So since (whether we like it or not) we are sisters for life, MaruMaru Hawaii just seemed right!

How long has MaruMaru Hawaii been around?

Having our own store has always been a daydream for us. A long time ago, before Facebook, Instagram, Etsy and Pinterest, we started making jewelry for fun. We sold our necklaces, earrings and bracelets at craft fairs, and although it sold well, being on different islands at the time made it difficult to keep the momentum going.

Now that we are both back home in Hilo and experiencing motherhood together, we figured there was no better time to enter the world of infant and toddler apparel. Thus, on November 2, 2015, MaruMaru Hawaii was “born” and our online shop was officially open!

Where can you find MaruMaru Hawaii?

Our full line of MaruMaru Hawaii infant and toddler apparel and accessories can only be found online here at We do various pop-up shops and craft fairs throughout the year. Select prints are also available in-store at Crib Hawaii.

So please "come inside" and take a look around! We hope you find something you like, whether it's for your sweet little one or someone you know! And if you have any questions, thoughts or suggestions, feel free to email us! Be sure to sign up for our email newsletter (scroll to bottom of website), and check out our Facebook and Instagram pages to find out about sales, promotions and new designs!

Thank you very much for your support! Love ya!

~Kara and Tania

MaruMaru Hawaii